Munich / New York, March 27, 2018. With the world premiere of an extraordinary car on the eve of the New York International Auto Show (March 30 to April 8, 2018), the British car manufacturer MINI once again demonstrates its appetite for purely electric driving with a new take on an icon.
The classic Mini Electric combines the historic look of the world’s favorite small car with groundbreaking drive technology for tomorrow's urban mobility. With this unique vehicle, MINI sends out a clear signal demonstrating its commitment to retaining the brand’s unmistakable character whilst embracing innovative zero local emission technology.
The classic Mini Electric is the result of an imaginary journey through time, where the story of classic model is extended by a consecutive chapter. The original from the second half of the 20th century becomes a sympathetic ambassador for environmental awareness and a form of sustainable mobility whose future has just begun.
The urban electro mobility landscape will soon benefit from the arrival of a brand new model, packed with charisma, individual style and driving fun. The MINI Electric Concept was announced at the 2017 Frankfurt Motor Show, and paves the way for the brand’s first all-electric vehicle which will be unveiled in 2019 - just in time for the 60th anniversary of the classic Mini. The fully electric production vehicle is currently in development, based on the MINI 3 Door, and will be produced for the first time at MINI Plant Oxford next year.
MINI is once again assuming a pioneering role for sustainable mobility within the BMW Group. In 2008, the brand presented the MINI E – based on the predecessor model of the current MINI 3 Door, about 600 examples were produced and used in a field trial under everyday conditions. This trail played a central role in paving the way for thedevelopment of the BMW i3, which has enjoyed worldwide success since
2013 (combined power consumption: 13.6 - 13.1 kWh / 100 km, combined CO2 emissions: 0 g / km).
On the way to a new era in electro mobility, MINI has already taken another step forward. In the MINI Cooper SE Countryman ALL4 Plug-In Hybrid model (fuel consumption combined: 2.3 - 2.1 l / 100 km, combined power consumption: 14.0 - 13.2 kWh / 100 km combined with CO2 emissions from fuel: 52 - 49 g / km), the combination of an internal combustion engine with an electric drive provides a system output of 165 kW / 224 hp and an intelligent hybrid-specific all-wheel drive system. The capable five-door model in the premium compact segment guarantees driving pleasure on any terrain. The vehicles draws its power from both engines for powerful acceleration, whilst retaining the ability to drive at up to 125 km / h in purely electric mode. With these qualities, the MINI Cooper S E Countryman ALL4 makes a significant contribution to the global market success of the BMW Group's electrified vehicle fleet.
By contrast, the classic Mini Electric presented in New York will remain unique. A late and carefully restored example of the classic Mini Cooper serves as the basis for this special vehicle. The exterior red paint is complemented by a contrast white roof and characteristic bonnet strip, with the yellow MINI Electric logo in the brand emblem and on the wheel hubs. The electric classic remains true to the brand, both in terms of its visual appearance and driving characteristics. The spontaneous power of its electric motor provides a new dimension to the unmistakable go-kart feeling that helped propel the British small car in its original form to worldwide popularity.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2016 was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.