About MINI in the US MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 115 MINI passenger car dealers. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.
Dear media friends and colleagues, in 2026, BMW will be unveiling a brand new and improved global press website.
As part of this transition, www.bmwusanews.com and www.miniusanews.com - two of three current U.S.-specific BMW media websites - will be sunsetted at the end of Dec. 2025.
The latest news relating to BMW, MINI and BMW Motorrad in the U.S. will continue to be posted on www.press.bmwgroup.com/usa until the migration to the new press site in 2026.
Please register to receive news alerts on www.press.bmwgroup.com/usa/registration to make sure you stay up to date regarding all relevant press release postings.
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