Motor-Tober is about enjoying horsepower and go-kart handling, saving money with great deals and celebrating for the sake of celebrating. MINI’s October marketing campaign focuses on capturing autumn fun with witty ads and MINI gear, encouraging test drives and events at dealerships nationwide, aggressive financing on all 2009 models as well as special lease pricing on select 2009 inventory.
"MINI wants to celebrate the ramp-up to the winter holiday season, which is usually a stressful time, and make it a time to thoroughly enjoy motoring," said Jim McDowell, Vice President, MINI USA. "Nothing says exhilaration like getting behind the wheel of a MINI, and our Motor-Tober celebration encourages customers to do just that."
Through November 2nd, MINI will offer 1.9 percent financing for up to 60 months on the purchase of any new 2009 MINI vehicle. Additionally, lease rates as low as $259 per month will be available on select 2009 inventory, making now the time for customers to visit their local dealer for some of the year’s best deals.
MINI dealers all over the U.S. will join in the Motor-Tober spirit by hosting local test drive events that encourage customers to spend time behind the wheel of the entire MINI lineup, including the Hardtop, Convertible and Clubman models. There will even be Motor-Tober temporary tattoos and pumpkin-carving stencils available to visitors.
The new Motor-Tober marketing campaign will be used in national radio, online and television ads throughout the month of October. Examples of the Motor-Tober artwork can be downloaded from the following sites: www.press.bmwgroup.com/us.html and http://miniusanews.com.
MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 86 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
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Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com/us.html. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.