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MINI JCW X DEUS EX MACHINA: TWO WORLDS. TWO CARS. SINGULAR ENTHUSIASM.

Munich, Germany,  September 3, 2025. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design.

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HAPPY BIRTHDAY, MINI! 66 YEARS OF DRIVING PLEASURE, STYLE AND INDIVIDUALITY.

Munich, Germany,  August 26, 2025. On 26 August 1959, the British Motor Corporation unveiled the first Mini: no one could have guessed at the time what an impact the innovative concept of brilliant British engineer Alec Issigonis would have on the automotive world.

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MINI FINANCIAL SERVICES LAUNCHES “MINI EASYOWN”

Woodcliff Lake, NJ,  August 18, 2025. MINI USA and MINI Financial Services are pleased to unveil the MINI EasyOwn new vehicle financing program. 

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MINI AT THE IAA MOBILITY 2025: WORLD PREMIERE OF TWO SHOWCARS AND SPECTACULAR OPEN SPACE IN MUNICH.

Munich, Germany,  August 6, 2025. At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world's largest mobility event.

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MINI USA AND BARRY'S PARTNER TO CELEBRATE COMMUNITY AND INCLUSIVITY

Woodcliff Lake, NJ,  July 29, 2025. MINI USA and global fitness brand Barry’s are thrilled to announce a strategic partnership making the MINI the official car of the summer at Barry’s.

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BMW NA 50TH ANNIVERSARY | 50 STORIES FOR 50 YEARS CHAPTER 30: “THE LITTLE CAR THAT COULD: MINI CONQUERS THE STATES”

Woodcliff Lake, NJ,  July 28, 2025. Small cars have always been a tough sell in the United States, where they’re typically seen as bare-bones transportation for those on a limited budget rather than as a space-saving, fuel-efficient choice for those who simply prefer a smaller, lighter vehicle. 

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POSTCARD STORY. FROM THE CITY TO THE COUNTRYSIDE WITH THE MINI COUNTRYMAN S ALL 4.

New York, NY,  July 23, 2025. From the heart of New York City to the idyll of Long Island: the MINI Countryman S ALL4 (combined fuel consumption: 7.4 - 6.8l/100 km, combined CO2 emissions: 169 - 155 g/km according to WLTP) shows just how versatile driving pleasure can be. 

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MINI USA GOES RED, WHITE, AND BLUE TO CELEBRATE HISTORIC SPIRIT OF REBELLION AND INDEPENDENCE THIS FOURTH OF JULY

Woodcliff Lake, NJ,  July 3, 2025. MINI USA is celebrating the historic spirit of rebellion and independence this Fourth of July with a boldly colored display of Chili Red, Nanuq White and Blazing Blue MINI models. 

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ON THE PODIUM AGAIN! MINI JCW AND BULLDOG RACING IN 2ND PLACE IN THE SP3T-CLASS AT THE 24 HOURS OF NÜRBURGRING.

Nürburg, Germany,  June 23, 2025. Sensational result for MINI John Cooper Works and Bulldog Racing at the 24 hours of  Nürburgring: at the end of an exciting race weekend, the team achieved second place in the SP3T class - behind the BMW M2 Racing.

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CONSUMER SURVEY COMMISSIONED BY BMW GROUP IN THE U.S. REVEALS GROWING CONSUMER OPTIMISM AND EXPECTATIONS AROUND ELECTRIC VEHICLES

Woodcliff Lake, NJ,  June 10, 2025. A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. 

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