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URBAN-X STARTUP ACCELERATOR BY MINI AND URBAN US MOVES TO NEWLAB IN THE BROOKLYN NAVY YARD

Brooklyn, NY,  April 13, 2021. URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today announced its move to Newlab, a community of experts and innovators applying transformative technology to solve the world’s biggest challenges.

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MINI ELECTRIC PACESETTER THE OFFICIALFIA FORMULA E SAFETY CAR. TRACK DEBUT AT RACE WEEKEND IN ROME, APRIL 10-11. 

San Donato Milanese, Italy,  April 9, 2021. In the second stage of the Formula E championship, scheduled in Rome on the weekend of April 10 and 11, the MINI Electric Pacesetter, inspired by John Cooper Works, will officially appear on the track as the official Safety Car for the 2021 season.
 

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MINI USA HIGHLIGHTS COUPLES WHO FOUND LOVE THROUGH MINI AS PART OF #MINILOVESTORIES INITIATIVE

Woodcliff Lake, NJ,  April 5, 2021. MINI USA is sharing the stories of five happy couples who met and fell in love thanks to their shared love for MINI.  Last month, MINI USA kicked off the unique story-telling campaign on Valentine’s Day, putting out the call to the brand’s loyal owner community to share their love stories on social media using #MINILoveStories.

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MINI USA CONNECTS CUSTOMERS WITH LAUNCH OF NEW MINI APP. 

Woodcliff Lake, NJ,  March 31, 2021. MINI USA announced today the launch of a new MINI App that provides customers a new level of connectivity and digital services for their vehicles.  The new MINI App features a new design along with an intuitive, simplified user experience, that offers updated features and information, including services for customers with electrified MINIs.
 

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The MINI Electric Pacesetter inspired by JCW. 

Munich, Germany,  March 29, 2021. The MINI Electric Pacesetter inspired by JCW is the new Safety Car for the ABB FIA Formula E World Championship race series. As such, it connects the brand’s electrified future with the rich racing history of John Cooper Works. The car was created out of the new MINI Cooper SE as part of an unprecedented collaboration between MINI Design, BMW Motorsport, the FIA and the Formula E.

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MINI USA ANNOUNCES LAUNCH OF MINI COUNTRYMAN BOARDWALK EDITION, WITH U.S. CONTENT AND PRICING. 

Woodcliff Lake, NJ,  March 25, 2021. MINI USA announced today the availability and U.S. pricing for the new 2022 MINI Countryman Boardwalk Edition. The latest MINI special edition offering comes well equipped and with aesthetically compelling contrasts and colors that speak to MINI enthusiasts who want to stand out and express themselves.

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MINI John Cooper Works Team Takes Three Podiums at the First Race of the 2021 SRO TC America Season Following Back-To-Back Manufacturers Titles 

Woodcliff Lake, NJ,  March 11, 2021. MINI USA and the MINI John Cooper Works Team once again displayed their dominance in the 2021 SRO TC America series by taking three podiums during the weekend racing at Sonoma Raceway in Sonoma, Calif.
 

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MINI John Cooper Works Team Enters 2021 SRO TC America Season Following Back-To-Back Manufacturers Titles 

Woodcliff Lake, NJ,  March 4, 2021. MINI USA and the MINI John Cooper Works Team (MINI JCW Team) have announced their participation in the upcoming 2021 SRO TC America series, beginning at Sonoma Raceway on March 5.  In its continued partnership with Indianapolis-based LAP Motorsports, which owns and operates the MINI JCW Team, MINI USA will once again run two cars in the Touring Car A class (TCA) for the 2021 season.

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Not even ice and snow can slow it down: The MINI John Cooper Works GP.

Munich, Germany,  February 17, 2021.  It accelerates from standstill to 100 km/h in 5.2 seconds and reaches a top speed of 265 km/h. The MINI John Cooper Works GP (combined fuel consumption): 7.3 l/100 km, combined CO2 emissions: 167 g/km) is the fastest model of the British premium brand ever to receive road approval. 

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MINI USA LOOKING FOR #MINILOVESTORIES WITHIN MINI OWNER COMMUNITY 

Woodcliff Lake, NJ,  February 12, 2021. On the occasion of Valentine’s Day, MINI USA is calling on couples who met because of MINI to share their stories as part of the #MINILoveStories initiative. MINI USA, a brand known for bringing people together through its passionate owner community, is interested in collecting these stories to highlight the MINI spirit and community is all about love: love of driving, love of each other and love of the road.

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