Munich, Germany, June 10, 2021. His Royal Highness toured the site’s assembly hall, where he was able to meet some of the 130 apprentices, as well as staff who were closely involved in integrating the manufacturing of the MINI Electric onto the standard production line, making Oxford the first BMW Group plant in the world to build fully electric and combustion cars on the same line.
Woodcliff Lake, NJ, June 4, 2021. MINI USA and the MINI John Cooper Works Team will fire up their new race car in the Touring Car (TC) class for the 2021 SRO TC America series once again this weekend at Virginia International Raceway in Alton, Va. The #60 MINI JCW PRO, which is visually inspired by the latest generation MINI John Cooper Works GP, had its initial debut at Circuit of the Americas cut short when a rock punctured the radiator during practice sending the car back to the paddock and on to the hauler before ever turning a green flag lap.
Woodcliff Lake, NJ, June 2, 2021. MINI USA today announced the official declaration of July 24 as National Day of Motoring to celebrate the American road trip and encourage people to get out and enjoy the open road.
Brooklyn, NY, June 1, 2021. URBAN-X, the leading urban technology start up accelerator backed by MINI and Urban Us, today graduates its ninth cohort of start-ups reimagining city life.
Woodcliff Lake, NJ, May 28, 2021. As the new MY 2022 MINI Hardtops and MINI Convertibles reach dealerships around the country, MINI USA has launched a pair of attention-grabbing activations to showcase the new vehicles as part of a two-month campaign that started in April.
Amelia Island, FL , May 21, 2021. MINI USA is showcasing its electrified past and present at the 2021 Amelia Island Concours d’Elegance.
Munich, Germany, May 11, 2021. Electrification, the conquest of new target groups and a consistent customer orientation are at the heart of the realignment with which the British premium brand MINI is setting the course for its future model range. Following the announcement of a new generation of the brand's purely electric small cars, another decision has now been made: The success story of the MINI Convertible will be continued.
Woodcliff Lake, NJ, April 30, 2021. MINI USA and the MINI John Cooper Works Team are proud to announce the addition of a new race car into the Touring Car (TC) class for the 2021 SRO TC America series.
Woodcliff Lake, NJ, April 28, 2021. Informed by extensive dialogue with consumers and the MINI dealer network, MINI USA announces the launch of its updated brand’s consumer site, MINIUSA.com, including a completely new Build Your Own (BYO) vehicle configuration experience...
Oxford, UK., April 25, 2021. The MINI brand and BMW Group’s UK manufacturing plants in Oxford and Swindon are celebrating twenty successful years of MINI production. In early 2001, production began for MINI body parts in Swindon and on the 26th April that same year, the first new MINI rolled off the line in Oxford.