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BRITISH WITH A TWIST: THE MINI PAUL SMITH EDITION.

London/Munich,  October 29, 2025. Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition.

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MINI USA ACTIVATES IN AUSTIN WITH SPORTS ILLUSTRATED: CLUB SI AT TURN 12 AND A FIRESIDE CHAT WITH CHARLIE COOPER

Woodcliff Lake, NJ,  October 17, 2025. MINI USA, in partnership with Sports Illustrated, will bring two signature experiences to Austin this weekend. 

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MINI USA PARTNERS WITH RED BULL TO DRIVE CREATIVITY AND CULTURE AT THE 2025 RED BULL DANCE YOUR STYLE WORLD FINAL IN LOS ANGELES

Woodcliff Lake, NJ,  October 10, 2025. MINI USA is proud to announce its sponsorship of the 2025 Red Bull Dance Your Style World Final, taking place for the first time in the United States at the Intuit Dome in Los Angeles on October 11. 

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BMW OF NORTH AMERICA REPORTS Q3 2025 U.S. SALES RESULTS.

Woodcliff Lake, NJ,  October 1, 2025. BMW of North America today reported Q3 2025 sales results for the BMW and MINI brands in the U.S.

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MINI LAUNCHES CHARGEFORWARD PROGRAM, BUILDING ON BMW GROUP'S ELECTRIFICATION SUCCESS 

Woodcliff Lake, NJ,  September 30, 2025. MINI USA announces the official launch of the MINI ChargeForward program, a smart charging initiative designed to help customers earn financial incentives and reduce carbon emission with the optimizing of charging times. 

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MINI PARTNERS WITH SMORGASBURG FOR IMMERSIVE FALL EVENT SERIES

Woodcliff Lake, NJ,  September 26, 2025. MINI USA is excited to announce a dynamic new partnership with Smorgasburg, the largest weekly open-air food festival in the United States, for a series of immersive, one-day events this fall.

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MINI JCW X DEUS EX MACHINA: TWO WORLDS. TWO CARS. SINGULAR ENTHUSIASM.

Munich, Germany,  September 3, 2025. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design.

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HAPPY BIRTHDAY, MINI! 66 YEARS OF DRIVING PLEASURE, STYLE AND INDIVIDUALITY.

Munich, Germany,  August 26, 2025. On 26 August 1959, the British Motor Corporation unveiled the first Mini: no one could have guessed at the time what an impact the innovative concept of brilliant British engineer Alec Issigonis would have on the automotive world.

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MINI FINANCIAL SERVICES LAUNCHES “MINI EASYOWN”

Woodcliff Lake, NJ,  August 18, 2025. MINI USA and MINI Financial Services are pleased to unveil the MINI EasyOwn new vehicle financing program. 

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MINI AT THE IAA MOBILITY 2025: WORLD PREMIERE OF TWO SHOWCARS AND SPECTACULAR OPEN SPACE IN MUNICH.

Munich, Germany,  August 6, 2025. At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world's largest mobility event.

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