ALL-NEW MINI COUNTRYMAN ELECTRIC MAKES NORTH AMERICA DEBUT ON THE OCCASION OF CLIMATE WEEK NYC

Brooklyn, NY,  September 18, 2023. MINI USA is marking Climate Week NYC, the largest annual climate event of its kind, with its North American debut of the new all-MINI Countryman Electric, which makes its first appearance in the U.S. following the World Premiere earlier this month at IAA Mobility in Munich. 

MINI PLANT OXFORD GOES ELECTRIC: £600M INVESTMENT FOR ALL-ELECTRIC MINI PRODUCTION IN THE UK.

Oxford, UK,  September 11, 2023. BMW Group has announced today a new investment of more than £600 million in the MINI factories at Oxford and Swindon.

THE REINVENTION OF THE ORIGINAL: THE ALL-ELECTRIC MINI COOPER.

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Munich, Germany,  September 1, 2023. As a 3-door model in its fifth generation, the purely electric MINI Cooper underscores the brand’s tradition with hallmark MINI design while at the same time symbolising the all-electric future.

MINIMALIST ALL-ROUNDER: THE NEW MINI COUNTRYMAN.

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Munich, Germany,  September 1, 2023. Higher, longer, MINI – with an additional six centimetres in height and thirteen centimetres in length, the new MINI Countryman has grown noticeably compared to its predecessor.

THE NEW MINI FAMILY IS ALL-ELECTRIC, DIGITAL AND DISTINCTIVE.

Munich, Germany,  September 1, 2023. As a 3-door model in its fifth generation, the all-electric MINI Cooper underscores the brand’s tradition with its hallmark MINI design and stands for urban driving fun.

MINI USA LETS YOU HEAR YOUR INNER “MINI-LOGUE” WITH NEW AI EXPERIENCE

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Woodcliff Lake, NJ,  July 13, 2023. MINI USA, in partnership with independent creative agency Pereira O’Dell, announced today the launch of "Trust Your Inner MINI-Logue,” an integrated advertising campaign for the 2023 MINI Cooper SE electric vehicle. 

ALL-ELECTRIC DRIVING FUN FOR THE FUTURE: THE NEW MINI COOPER ELECTRIC.

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Munich, Germany,  May 4, 2023. The next generation of the MINI family is now being launched with the MINI Cooper Electric. 

NEW CONSUMER SURVEY FROM MINI USA SHOWS ALMOST HALF OF AMERICANS READY TO BUY AN ELECTRIC VEHICLE IN THE NEXT FIVE YEARS

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Woodcliff Lake, NJ,  April 20, 2023. On the occasion of Earth Day, a global celebration of environmental protection and sustainability, a consumer survey conducted by MINI USA reveals American consumers’ changing perspectives and considerations regarding electric vehicles (EVs), highlighting shifting sentiments over the last four years when MINI first carried out the same survey.

THE ORIGINAL CELEBRATES ITS ANNIVERSARY: THE ONE MILLIONTH MINI 3-DOOR OF THE CURRENT GENERATION.

Munich, Germany,  April 17, 2023. Maximum interior space on a minimum footprint – Sir Alec Issigonis wrote automotive history in 1959 with this simple yet ingenious vehicle concept.

MODEL YEAR 2024 MINI LINEUP PRICING AND EQUIPMENT UPDATES

Woodcliff Lake, NJ,  February 16, 2023. MINI USA presents its Model Year 2024 (MY 2024) vehicle lineup with updates and additions to trim packages, equipment and pricing.