Woodcliff Lake, NJ, September 28, 2021. A new consumer survey carried out by MINI USA finds that American consumers are increasingly looking to electrify their daily on-road travel.
Brooklyn, NY, September 20, 2021. URBAN-X, the leading urban technology startup accelerator backed by MINI and run in collaboration with Urban Us...
Woodcliff Lake, NJ, September 14, 2021. More and more young people are opting for an electric company car: at Deloitte alone, 26% of employees do. To meet this growing demand, Deloitte has ordered 140 electric MINIs. According to BMW, this is the largest order of fully electric MINIs in Europe so far.
Munich, Germany, August 19, 2021. URBAN-X is a venture accelerator founded by MINI and since 2017 run in cooperation with joint venture partner Urban Us that educates and advocates for companies shaping the future of cities through technology and design.
Woodcliff Lake, NJ, June 17, 2021. MINI USA announced today the launch of MINI Anywhere, a custom online retail platform...
Woodcliff Lake, NJ, June 14, 2021. Following a series of major updates and new vehicle additions in the previous model year, MINI USA presents its Model Year 2022 vehicle lineup with several significant updates to design, technology, options, and equipment.
Munich, Germany, June 10, 2021. His Royal Highness toured the site’s assembly hall, where he was able to meet some of the 130 apprentices, as well as staff who were closely involved in integrating the manufacturing of the MINI Electric...
Woodcliff Lake, NJ, May 28, 2021. As the new MY 2022 MINI Hardtops and MINI Convertibles reach dealerships around the country, MINI USA has launched a pair of attention-grabbing activations...
Woodcliff Lake, NJ, April 28, 2021. Informed by extensive dialogue with consumers and the MINI dealer network, MINI USA announces the launch of its updated brand’s consumer site, MINIUSA.com, including a completely new Build Your Own (BYO) vehicle configuration experience...
Oxford, UK., April 25, 2021. The MINI brand and BMW Group’s UK manufacturing plants in Oxford and Swindon are celebrating twenty successful years of MINI production....