MINI CORPORATE NEWS News

MINI USA TO LAUNCH MANUAL DRIVING SCHOOL

Thermal, CA,  November 3, 2022. MINI USA is bringing back the fun of driving a manual transmission by launching a new MINI Manual Driving School at the BMW Performance Center in Thermal, Calif.

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POSTCARD STORY. MINI COOPER S CABRIO RESOLUTE EDITION.

Munich, Germany,  October 18, 2022. Classically sporty, refreshingly open: The MINI Cooper S Convertible in the Resolute Edition takes up MINI's long history in Motorsport with its exclusive Rebel Green color.

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ON THE MARKET FROM 2023: BMW AND MINI MODELS WITH VEGAN INTERIORS.

Munich, Germany,  September 7, 2022. The BMW Group plans to launch its first vehicles featuring completely vegan interiors in 2023.

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MINI USA PARTNERS WITH POLAR BEARS INTERNATIONAL ON NEW CAMPAIGN FOR THE ALL-ELECTRIC MINI COOPER SE. 

Woodcliff Lake, NJ,  July 15, 2022. MINI USA today announces its partnership with Polar Bears International (PBI), the only nonprofit organization dedicated solely to polar bears and Arctic sea ice, to help promote awareness of polar bear conservation efforts in a new campaign for its MINI Electric Cooper SE Hardtop.

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BMW of North America Reports Q2 2022 U.S. Sales Results.

Woodcliff Lake, NJ,  July 2, 2022. BMW of North America today reported Q2 2022 sales results for the BMW and MINI brands in the U.S.

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MINI USA INTRODUCES ‘NOT SO MINI’ PUZZLES FOR CUSTOMERS WAITING FOR THEIR NEW MINIS.

Woodcliff Lake, NJ,  June 24, 2022. MINI USA announces a new campaign that will surprise and delight customers waiting for delivery of their new MINI with a “Not so MINI” puzzle.  

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MINI USA CREATES VIRTUAL “MINIVERSE” RACING EXPERIENCE IN META HORIZON WORLDS

Woodcliff Lake, NJ,  June 21, 2022. MINI USA and its creative agency, Pereira O’Dell have teamed up with Meta Horizon Worlds creators to bring a virtual MINI experience called the MINIverse to life. 

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MINI USA TO COVER ADOPTION FEES AT ALL BEST FRIENDS ANIMAL SOCIETY LOCATIONS DEC. 10 – DEC. 12 TO HELP INCREASE PET ADOPTIONS FOR THE HOLIDAYS.

Woodcliff Lake, NJ,  December 7, 2021. No matter the road ahead, having the right co-pilot along for the ride can help. That’s why MINI USA and Best Friends Animal Society are partnering the weekend of Dec. 10 to 12, with no-cost adoptions at Best Friends locations across the country just in time for the holiday season.

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Sustainability, diversity, innovation, profitability and optimism – the MINI future strategy.

Woodcliff Lake, NJ,  November 3, 2021. Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the MINI brand. MINI is now charting the course for the future on the platform of this self-assured mindset.
 

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MINI USA COLLABORATES WITH FIRST-GENERATION & IMMIGRANT ARTISTS TO TURN ICONIC MINI ROOFTOPS INTO WORKS OF ART 

Woodcliff Lake, NJ,  October 28, 2021. Today, National Immigrants Day, October 28, MINI announced it is unveiling a limited-edition collection of rooftops created in partnership with artists who are first-generation-Americans and immigrants, bringing their voices and stories to MINIs across the country.
 

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