MINI USA ANNOUNCES EXECUTIVE CHANGES

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Woodcliff Lake, NJ,  October 25, 2024. MINI USA announced today that Kate Alini will assume the role of Department Manager of Marketing, Product, and Strategy for MINI USA effective January 1, 2025. 

BMW OF NORTH AMERICA CONSOLIDATES MARKETING ACTIVITIES UNDER OMNICOM GROUP.  

Woodcliff Lake, NJ,  December 21, 2023. BMW of North America announced today that it will consolidate marketing activities for BMW, MINI and BMW Group Financial Services, U.S. under Omnicom Group in the U.S. 

MINI USA MARKS NATIONAL DAY OF MOTORING

Woodcliff Lake, NJ,  July 24, 2023. MINI USA is proud to celebrate National Day of Motoring, an official holiday that is observed every July 24 to promote and celebrate the American road trip and encourage people to get out and enjoy driving the open roads across the United States. 

URBAN-X BY MINI WELCOMES PROMISING CLIMATE TECH INNOVATORS TO ITS NEWEST COHORT

Brooklyn, NY,  March 27, 2023. URBAN-X, the platform by MINI for climate and urban technology startups, has announced its 12th cohort in partnership with leading venture capital firm JVP. 

MINI USA ANNOUNCES SECOND ANNUAL 2023 GOLDEN BULLDOG AWARD WINNERS, HIGHLIGHTING THE BEST MINI DEALERSHIPS IN THE U.S.

Woodcliff Lake, NJ,  March 2, 2023. MINI USA announced today its second annual Golden Bulldog award winners, recognizing 11 of its top-performing MINI dealers across the U.S. for delivering exceptional results in sales, service and customer experience. 

MINI USA TO LAUNCH MANUAL DRIVING SCHOOL

Thermal, CA,  November 3, 2022. MINI USA is bringing back the fun of driving a manual transmission by launching a new MINI Manual Driving School at the BMW Performance Center in Thermal, Calif.

POSTCARD STORY. MINI COOPER S CABRIO RESOLUTE EDITION.

Munich, Germany,  October 18, 2022. Classically sporty, refreshingly open: The MINI Cooper S Convertible in the Resolute Edition takes up MINI's long history in Motorsport with its exclusive Rebel Green color.

ON THE MARKET FROM 2023: BMW AND MINI MODELS WITH VEGAN INTERIORS.

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Munich, Germany,  September 7, 2022. The BMW Group plans to launch its first vehicles featuring completely vegan interiors in 2023.

MINI USA PARTNERS WITH POLAR BEARS INTERNATIONAL ON NEW CAMPAIGN FOR THE ALL-ELECTRIC MINI COOPER SE. 

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Woodcliff Lake, NJ,  July 15, 2022. MINI USA today announces its partnership with Polar Bears International (PBI), the only nonprofit organization dedicated solely to polar bears and Arctic sea ice, to help promote awareness of polar bear conservation efforts in a new campaign for its MINI Electric Cooper SE Hardtop.

BMW of North America Reports Q2 2022 U.S. Sales Results.

Woodcliff Lake, NJ,  July 2, 2022. BMW of North America today reported Q2 2022 sales results for the BMW and MINI brands in the U.S.