HAPPY BIRTHDAY, MINI! 66 YEARS OF DRIVING PLEASURE, STYLE AND INDIVIDUALITY.

Munich, Germany,  August 26, 2025. On 26 August 1959, the British Motor Corporation unveiled the first Mini: no one could have guessed at the time what an impact the innovative concept of brilliant British engineer Alec Issigonis would have on the automotive world.

MINI FINANCIAL SERVICES LAUNCHES “MINI EASYOWN”

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Woodcliff Lake, NJ,  August 18, 2025. MINI USA and MINI Financial Services are pleased to unveil the MINI EasyOwn new vehicle financing program. 

MINI AT THE IAA MOBILITY 2025: WORLD PREMIERE OF TWO SHOWCARS AND SPECTACULAR OPEN SPACE IN MUNICH.

Munich, Germany,  August 6, 2025. At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world's largest mobility event.

MINI USA AND BARRY'S PARTNER TO CELEBRATE COMMUNITY AND INCLUSIVITY

Woodcliff Lake, NJ,  July 29, 2025. MINI USA and global fitness brand Barry’s are thrilled to announce a strategic partnership making the MINI the official car of the summer at Barry’s.

MINI USA ANNOUNCES EXECUTIVE CHANGES

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Woodcliff Lake, NJ,  October 25, 2024. MINI USA announced today that Kate Alini will assume the role of Department Manager of Marketing, Product, and Strategy for MINI USA effective January 1, 2025. 

BMW OF NORTH AMERICA CONSOLIDATES MARKETING ACTIVITIES UNDER OMNICOM GROUP.  

Woodcliff Lake, NJ,  December 21, 2023. BMW of North America announced today that it will consolidate marketing activities for BMW, MINI and BMW Group Financial Services, U.S. under Omnicom Group in the U.S. 

MINI USA MARKS NATIONAL DAY OF MOTORING

Woodcliff Lake, NJ,  July 24, 2023. MINI USA is proud to celebrate National Day of Motoring, an official holiday that is observed every July 24 to promote and celebrate the American road trip and encourage people to get out and enjoy driving the open roads across the United States. 

URBAN-X BY MINI WELCOMES PROMISING CLIMATE TECH INNOVATORS TO ITS NEWEST COHORT

Brooklyn, NY,  March 27, 2023. URBAN-X, the platform by MINI for climate and urban technology startups, has announced its 12th cohort in partnership with leading venture capital firm JVP. 

MINI USA ANNOUNCES SECOND ANNUAL 2023 GOLDEN BULLDOG AWARD WINNERS, HIGHLIGHTING THE BEST MINI DEALERSHIPS IN THE U.S.

Woodcliff Lake, NJ,  March 2, 2023. MINI USA announced today its second annual Golden Bulldog award winners, recognizing 11 of its top-performing MINI dealers across the U.S. for delivering exceptional results in sales, service and customer experience. 

MINI USA TO LAUNCH MANUAL DRIVING SCHOOL

Thermal, CA,  November 3, 2022. MINI USA is bringing back the fun of driving a manual transmission by launching a new MINI Manual Driving School at the BMW Performance Center in Thermal, Calif.