MINI PARTNERS WITH SMORGASBURG FOR IMMERSIVE FALL EVENT SERIES

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Woodcliff Lake, NJ,  September 26, 2025. MINI USA is excited to announce a dynamic new partnership with Smorgasburg, the largest weekly open-air food festival in the United States, for a series of immersive, one-day events this fall.

THE ALL NEW MINI CONVERTIBLE IN PANTONE 17-1230 MOCHA MOUSSE CELEBRATES THE PANTONE COLOR OF THE YEAR 2025 AT LAUNCH EVENT IN NEW YORK CITY

Woodcliff Lake, NJ,  December 12, 2024. MINI USA and Pantone teamed up to celebrate color and design at this year’s Pantone Color of the Year 2025 launch event in New York City on December 5.

MINI TAKES THE STATES 2024 COMES TO AN END AFTER EPIC JOURNEY THROUGH THE WESTERN U.S.

Woodcliff Lake, NJ,  July 25, 2024. MINI TAKES THE STATES (MTTS) 2024, an iconic MINI owners rally hosted by MINI USA, came to close this weekend in Seattle, Wash., after making an epic nine-day journey from Albuquerque, N.M. 

MINI TAKES THE STATES 2024 REVS UP FOR SCENIC ROAD TRIP ALONG WESTERN U.S.

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Woodcliff Lake, NJ,  July 15, 2024. MINI TAKES THE STATES (MTTS) 2024, an iconic MINI owners rally hosted by MINI USA, drove out from the scenic roads of Albuquerque, N.M., this weekend to make their way to Seattle, Wash., over a challenging nine-day road trip.

NEW MINI COOPER AND MINI COOPER S 4-DOOR MAKE NORTH AMERICAN DEBUT ON THE ROAD AT MINI TAKES THE STATES 2024

Woodcliff Lake, NJ,  July 13, 2024. As MINI owners from across the United States get ready to hit the road for the biennial MINI TAKES THE STATES owners rally, MINI USA is bringing the new MINI Cooper and MINI Cooper S 4-door along for the ride, with their North American debut happening at the Rise & Rally kickoff event at Balloon Fiesta Park in Albuquerque, New Mexico. 

MINI USA CONFIRMS PARTNERS FOR MINI TAKES THE STATES 2024

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Woodcliff Lake, NJ,  June 20, 2024. MINI USA today announced its official charity and education partners for MINI TAKES THE STATES (MTTS) 2024. 

MINI USA OFFICIALLY OPENS REGISTRATION FOR MINI TAKES THE STATES 2024

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Woodcliff Lake, NJ,  April 8, 2024. MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2024.

MINI USA CONFIRMS MINI TAKES THE STATES 2024, ANNOUNCING OFFICIAL ROUTE ACROSS WESTERN U.S.

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Woodcliff Lake, NJ,  January 5, 2024. MINI USA today unveiled the official route for MINI TAKES THE STATES (MTTS) 2024.

MORE THAN 3,000 MINI OWNERS RALLY ON THE ROAD FOR NATIONWIDE MINI TOGETHER EVENT

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Woodcliff Lake, NJ,  November 2, 2023. More than 3,000 drivers rallied together on October 21 as part of the latest iteration of MINI Together, a one-day event by MINI USA that encourages owners across the United States to motor for a cause. 

MINI USA ANNOUNCES, “MINI TOGETHER” NATIONAL OWNER RALLY, MARKS MINI’S 64TH BIRTHDAY AND THIRD ANNIVERSARY OF “WTF” DAY  

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Woodcliff Lake, NJ,  August 25, 2023. Marking the occasion of MINI’s 64th birthday and the third anniversary of “MINI Wave To Friends” (WTF) Day, MINI USA is pleased to announce the return of MINI Together for 2023 with registration for participants to open next week.