New York, NY, December 19, 2022. URBAN-X by MINI announced its new MINI Impact Program to support entrepreneurs with ideas that improve urban life across the globe.
Los Angeles, CA, November 17, 2022. Before getting behind the wheel for the first time, many of today’s drivers found their love for cars at an early age with electric remote controlled, or RC, cars.
Woodcliff Lake, NJ, June 21, 2022. MINI USA and its creative agency, Pereira O’Dell have teamed up with Meta Horizon Worlds creators to bring a virtual MINI experience called the MINIverse to life.
Los Angeles, CA, November 16, 2021. Last year, MINI presented to the world an all-new interpretation of sustainable electric mobility through an innovative vision of space, highlighting sustainable materials at work.
Woodcliff Lake, NJ, September 28, 2021. A new consumer survey carried out by MINI USA finds that American consumers are increasingly looking to electrify their daily on-road travel.
Munich, Germany, August 12, 2021. The MINI STRIP (co-)created by Paul Smith is celebrating its world premiere in London on 12 August 2021
Woodcliff Lake, NJ, June 29, 2021. MINI USA and SiriusXM are pleased to announced that SiriusXM’s leading audio entertainment service is now a standard feature in all MINI models sold in the United States, beginning with model year 2022 vehicles that are on sale now.
Woodcliff Lake, NJ, June 17, 2021. MINI USA announced today the launch of MINI Anywhere, a custom online retail platform...
Woodcliff Lake, NJ, April 28, 2021. Informed by extensive dialogue with consumers and the MINI dealer network, MINI USA announces the launch of its updated brand’s consumer site, MINIUSA.com, including a completely new Build Your Own (BYO) vehicle configuration experience...
San Donato Milanese, Italy, April 9, 2021. In the second stage of the Formula E championship, scheduled in Rome on the weekend of April 10 and 11, the MINI Electric Pacesetter, inspired by John Cooper Works, will officially appear on the track as the official Safety Car for the 2021 season.