MINI USA GOES RED, WHITE, AND BLUE TO CELEBRATE HISTORIC SPIRIT OF REBELLION AND INDEPENDENCE THIS FOURTH OF JULY

Woodcliff Lake, NJ,  July 3, 2025. MINI USA is celebrating the historic spirit of rebellion and independence this Fourth of July with a boldly colored display of Chili Red, Nanuq White and Blazing Blue MINI models. 

CONSUMER SURVEY COMMISSIONED BY BMW GROUP IN THE U.S. REVEALS GROWING CONSUMER OPTIMISM AND EXPECTATIONS AROUND ELECTRIC VEHICLES

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Woodcliff Lake, NJ,  June 10, 2025. A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. 

MODEL YEAR 2026 MINI LINEUP PRICING AND EQUIPMENT UPDATES

Woodcliff Lake, NJ,  June 5, 2025. MINI USA presents its Model Year 2026 (MY 2026) vehicle lineup with updates and additions to trim packages, equipment and pricing.

THE NEW MINI FAMILY – 11 NEW MODELS FOR 2025 MODEL YEAR

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Woodcliff Lake, NJ,  November 8, 2024. The New MINI Family is the most significant product investment in MINI’s history since the first Mini rolled off the line in 1959.

MINI CELEBRATES 65 YEARS WITH THE ARRIVAL OF THE 2025 COUNTRYMAN SE ALL4 IN THE UNITED STATES

Woodcliff Lake, NJ,  August 26, 2024. MINI USA welcomes the new, all-electric MINI Countryman SE ALL4 on U.S. shores as the brand celebrates 65 years since the first Mini Mark I rolled off the production line in 1959. 

NEW CONSUMER SURVEY REVEALS MAJORITY of Americans ARE STILL OPEN TO BUYING ELECTRIC VEHICLES DESPITE CHANGING EV MARKET 

Woodcliff Lake, NJ,  June 5, 2024. On World Environment Day, a global call for awareness and action to protect our environment, a consumer survey conducted by MINI USA reveals that American consumers are holding strong in their commitment to electric vehicles (EVs) in the near future. 

NEXT GENERATION MINI COUNTRYMAN S ALL4 MAKES NORTH AMERICAN DEBUT ON CROSS-COUNTRY US ROADSHOW 

Woodcliff Lake, NJ,  April 10, 2024. MINI USA announces the all-new next generation 2025 MINI Countryman S ALL4 is making its North American Debut in a unique way, hitting the road to be revealed at 96 MINI dealers across the United States. 

THE ALL- NEW MINI COUNTRYMAN S ALL4 – A PROGRESSIVE PURIST.

Woodcliff Lake, NJ,  November 21, 2023. The enthusiasm for typical MINI driving fun knows no limits. 

LEIPZIG LOVES MINI: BMW GROUP PLANT LEIPZIG CELEBRATES PRODUCTION LAUNCH OF MINI COUNTRYMAN

Leipzig, Germany,  November 13, 2023. The production launch of the MINI Countryman marks a number of debuts and milestones: as the first MINI model to be made in Germany, the new MINI Countryman will roll off one and the same manufacturing line as the BMW 1 Series and 2 Series. 

POWERFUL APPEARANCE AND MAXIMUM PERFORMANCE: THE NEW MINI JOHN COOPER WORKS COUNTRYMAN.

Greenville, SC,  November 8, 2023. The MINI John Cooper Works models have always been known for their exhilarating performance.