CONSUMER SURVEY COMMISSIONED BY BMW GROUP IN THE U.S. REVEALS GROWING CONSUMER OPTIMISM AND EXPECTATIONS AROUND ELECTRIC VEHICLES

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Woodcliff Lake, NJ,  June 10, 2025. A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. 

THE NEW MINI FAMILY – 11 NEW MODELS FOR 2025 MODEL YEAR

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Woodcliff Lake, NJ,  November 8, 2024. The New MINI Family is the most significant product investment in MINI’s history since the first Mini rolled off the line in 1959.

NEW CONSUMER SURVEY REVEALS MAJORITY of Americans ARE STILL OPEN TO BUYING ELECTRIC VEHICLES DESPITE CHANGING EV MARKET 

Woodcliff Lake, NJ,  June 5, 2024. On World Environment Day, a global call for awareness and action to protect our environment, a consumer survey conducted by MINI USA reveals that American consumers are holding strong in their commitment to electric vehicles (EVs) in the near future. 

URBAN-X BY MINI ANNOUNCES NEWEST COHORT OF STARTUPS POINEERING CLIMATE SOLUTIONS

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Brooklyn, NY,  March 11, 2024. URBAN-X, the technology startup platform by MINI, announced its fourteenth cohort of startups committed to tackling today’s pressing climate issues.

THE NEW MINI ACEMAN: FINAL TESTING UNDER EXTREME CONDITIONS SUCCESSFULLY COMPLETED.

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Munich, Germany,  January 30, 2024. With a length of 4,075 mm, a width of 1,754 mm and a height of 1,495 mm, the MINI Aceman occupies the position between the MINI Cooper and the MINI Countryman. 

THE ALL- NEW MINI COUNTRYMAN S ALL4 – A PROGRESSIVE PURIST.

Woodcliff Lake, NJ,  November 21, 2023. The enthusiasm for typical MINI driving fun knows no limits. 

SUITABLE FOR ANY TERRAIN AND FULLY ELECTRIC: THE MINI COUNTRYMAN SE ALL4.

Munich, Germany,  October 22, 2023. The all-electric MINI Countryman SE ALL4 is a reliable companion for exploring new paths.

MINI SAYS “NICE TO MEET YOU AGAIN”: GLOBAL CAMPAIGN FOR THE LAUNCH OF THE NEW MINI FAMILY.

Munich, Germany,  October 20, 2023. Following the slogan “Nice to Meet You Again,” MINI is launching the campaign for the new MINI family today, which celebrates the new all-electric MINI Cooper and the new MINI Countryman. 

ALL-NEW MINI COUNTRYMAN ELECTRIC MAKES NORTH AMERICA DEBUT ON THE OCCASION OF CLIMATE WEEK NYC

Brooklyn, NY,  September 18, 2023. MINI USA is marking Climate Week NYC, the largest annual climate event of its kind, with its North American debut of the new all-MINI Countryman Electric, which makes its first appearance in the U.S. following the World Premiere earlier this month at IAA Mobility in Munich. 

MINI PLANT OXFORD GOES ELECTRIC: £600M INVESTMENT FOR ALL-ELECTRIC MINI PRODUCTION IN THE UK.

Oxford, UK,  September 11, 2023. BMW Group has announced today a new investment of more than £600 million in the MINI factories at Oxford and Swindon.