MINI LIVING – BUILT BY ALL.
 

Munich/Milan,  March 15, 2018. At this year’s Salone del Mobile in Milan, MINI has teamed up with London architectural firm Studiomama to present an installation entitled MINI LIVING – BUILT BY ALL. This living concept enables close collaboration between residents and architects, making it an excellent way of addressing each individual’s requirements. It challenges conventional design processes and shows how architecture can provide a creative response to the increasing scarcity of living space and finite resources in urban areas. MINI LIVING – BUILT BY ALL is the third installation created by MINI for the Salone del Mobile to illustrate new kinds of visionary solutions for the architectural challenges facing our cities.

Architecture encouraging participation.
MINI LIVING – BUILT BY ALL extends the underlying themes of MINI LIVING (e.g. making creative use of a small living area) to include the principle of participation. I.e. people, their individual needs and ideas now play a more centre role. “Today’s standardised housing market is limited in its ability to meet the requirements of the individual,” says Oke Hauser, Creative Lead MINI LIVING, explaining the approach behind the installation. “So our MINI LIVING – BUILT BY ALL installation turns people into active creators and puts them back at the heart of the design process. We believe the quality of a living space is determined by how well the residents identify with their home.”

From concept to implementation.
Besides the installation, MINI is once again setting up an experience area. The MINI LIVING FACTORY OF IDEAS gives visitors the opportunity to create their own visions for the living spaces of the future in the form of models. The MINI LIVING installation itself is housed in an adjacent room and showcases four example living space concepts along with a public area, such as a communal kitchen or outdoor gym. It all adds up to produce a self-contained micro-neighbourhood, while at the same time demonstrating that even the interior of an empty building can be put to good use for the future of urban architecture.

About MINI LIVING.
MINI LIVING is an initiative first launched by MINI in 2016 with the aim of devising creative architectural solutions for the urban lifestyles of the future. MINI LIVING has already exhibited visionary concepts for shared and collaborative living/working in our cities over recent years in Milan with its MINI LIVING – BREATHE and MINI LIVING – Do Disturb installations.

The new installation will be on show at the Salone del Mobile on Via Tortona in Milan, Italy from 17 – 22 April 2018.

In the event of enquiries please contact:

BMW Group Corporate Communications

Susanne Herrmann, Press Spokesperson MINI Design and Lifestyle
Telephone: +49-89-382-24716; e-mail: susanne.herrmann@bmwgroup.com

Benjamin Titz, Head of BMW Group Innovation and Design Communications
Telephone: +49-89-382-22998; e-mail: Benjamin.Titz@bmw.de

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com