MINI Honored by J.D. Power For Improvement in Providing an Outstanding Customer Experience

Woodcliff Lake, NJ,  April 3, 2012. During the opening ceremonies at the New York Auto Show today, J.D. Power and Associates recognized MINI for the most improvement in customer experience among mass market brands for their vehicle and dealership experience during the past three years.

“MINI strives to deliver an exceptional owner experience in every aspect of our business, from the online car configurator to the sales and service interaction in our dealerships, as well as in the design of our vehicles and with owner engagement initiatives such as MINI TAKES THE STATES,” said Jim McDowell, Vice President MINI USA. “We are honored that J.D. Power and Associates has presented MINI with this award, reinforcing that the significant efforts implemented over the last several years are making a difference in the owner community’s overall brand experience.”

The recognition is based on the rate of improvement that the MINI brand has made during the past three years in J.D. Power and Associates’ five core U.S. automotive quality and satisfaction studies: Initial Quality Study (IQS); Vehicle Dependability Study (VDS); Automotive Performance, Execution, and Layout (APEAL) Study; Sales Satisfaction Index (SSI) Study; and Customer Service Index (CSI) Study. While all automotive brands are showing improvement, MINI has improved more than other mass market brands during the turbulence the industry has experienced since 2009.

“This honor recognizes MINI’s dedication to continually improving the quality, dependability, and appeal of their models,” according to J.D. Power and Associates.

MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand.  The MINI USA sales organization is represented in the U.S. through a network of 113 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops.  Since then, the MINI Brand in the U.S. has grown to encompass a model range of six unique vehicles.

Journalist note: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com. 

Consumer information about MINI products is available via the internet at: www.MINIUSA.com

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing forecasting, performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.